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10 Things to Do in Tijuana (That Don’t Involve Tequila)

by Katherine Belarmino

10 Things to Do in Tijuana

Historically Tijuana has been a drinking mecca.  Its proximity to Southern California cities like San Diego and Los Angeles and its legal drinking age of 18 meant Tijuana was a popular place for the under 21 crowd to come for drinking and clubbing.  Tourism from the United States to Tijuana dried up for years when stories of crime and drug wars filled the news.  Now Tijuana is a safe place to visit again, and the implementation of a passport requirement means the demographic of the traveler looking for a day trip or weekend trip to Tijuana has shifted.  Tijuana’s streets are no longer overwhelmed with rowdy underage drinkers.  Now they are being strolled by couples and families looking for things to do that celebrate Tijuana’s beauty and culture.

Tijuana Cultural Center

10 Things to Do in Tijuana

The Tijuana Cultural Center is the most important center for culture in northwest Mexico.  Founded in 1982, the Tijuana Cultural Center portrays the culture of Mexico close to the border.  The center has art galleries, a botanical garden, an aquarium, an IMAX theater, a performance hall, and an outdoor area that is a great place for events, festivals, and outdoor exhibits.  There is constantly something going on at the Tijuana Cultural Center.  The center hosts concerts, theatrical productions, movies, documentaries, and many other events, some of which are free to the public and others which require paid tickets.

10 Things to Do in Tijuana

During our visit, the Tijuana Cultural Center was featuring a beautiful exhibit of the works of Massimo Listri, a photographer of interior spaces like libraries, churches, and palaces, some of which you may recognize from your own travels.  The Museum of the Californias is a permanent exhibit covering different times in the history of the Baja peninsula including European explorers, missions and missionaries, the Mexican Revolution, and more recent history.  Did you know Tijuana had an airplane factory in the 1920s?  We also visited an exhibit featuring the work of local Baja artists.

Plaza Saint Cecilia

10 Things to Do in Tijuana

Saint Cecilia is the patron saint of music, and music is what can be found in Plaza Saint Cecilia.  This is where the locals go to hire mariachi bands for their parties.  While we were walking through we got to see two young people performing the Mexican hat dance for a large crowd.

Plaza Saint Cecilia is a colorful reminder of old Tijuana.  In addition to the music, this pedestrian street, the oldest street in Tijuana, also has a number of restaurants, bars, and shopping kiosks.  We had a wonderful breakfast at Restaurante La Tradicion.  La Tradicion is a family-owned restaurant opened in 1997 which prides itself in being a restaurant of the people.  La Tradicion’s owner Martín Muñoz is also the president of Tijuana’s restaurant association.

10 Things to Do in Tijuana

I was introduced to a new dish for me, and La Tradicion’s signature dish, molcajete.  Molcajete is named after the vessel in which it is served.  A molcajete is a Mexican stone tool similar to a mortar and pestle.  In this sizzling dish, there is chicken, tender beef, tequila shrimp, chorizo, cactus, queso fresco, and all sorts of other delicious ingredients that blend together to make a dish bursting with flavor.

Mercado El Popo

10 Things to Do in Tijuana

Near Plaza Saint Cecilia is the Mercado el Popo, a traditional market located within the alleys of a downtown Tijuana block.  Here you can buy fruits, vegetables, cheese, herbs, spices, piñatas, prayer candles, and anything else you might desire.

Pasaje Rodríguez

10 Things to Do in Tijuana

A block away from the Mercado El Popo is the Pasaje Rodríguez.  While Plaza Saint Lucia is old Tijuana, Pasaje Rodríguez is new Tijuana.  The new generation took over this alley and filled it with art and trendy shops selling records, clothing, and books.  Pasaje Rodríguez really took me by surprise and I hope to see more places like this in Tijuana.

Downtown Tijuana Shopping

10 Things to Do in Tijuana

When walking around downtown Tijuana it is guaranteed that you’ll be approached by ten different men selling the exact same silver necklace for a dollar, a necklace that is sure to turn your neck green while in the process of falling apart.  But there is some good shopping that can be done in Tijuana.  An example is the Hand Art Store, a store that has been around since 1955 and sells items handmade in Mexico in the traditional ways.  When shopping in downtown Tijuana, keep on the lookout for stickers in the window pronouncing the shop as being on the Outstanding Host list created by CeturMex and the Baja Secretary of Tourism.  These shops have been around for decades and provide honesty, quality, and service.  If you are looking for a silver necklace, the Emporium Plateria and The Silver Mine are on the Outstanding Host list, as well as other shops selling leather goods, wine, chocolates, and more.

Caesar’s Restaurante Bar

10 Things to Do in Tijuana

Caesar’s Restaurante Bar is a downtown Tijuana institution which has been around since 1927.  Did you know the Caesar salad was invented in Tijuana?  Well it was, and this is the restaurant where it was invented.  There are conflicting stories of exactly when and how the Caesar salad was invented and who invented it.  But there is no dispute that Caesar’s is the home of the Caesar salad, and you can still order it prepared table-side.

10 Things to Do in Tijuana

While Caesar’s is an institution, it is also a modern fine dining establishment.  Caesar’s has been owned by the Plascencias, Tijuana’s famous culinary family, since 2010.  This means the restaurant is both historic and really, really good.  In addition to the Caesar salad, we had roasted beef marrow and a Mexican combination plate of grilled beef tenderloin, cheese enchiladas, and Chile Relleno.  Caesar’s also brews their own pale ale.

Playas de Tijuana

Playas de Tijuana is an area I only explored for a couple hours but would love to explore in more depth.  These are the beaches of Tijuana.  Playas de Tijuana is not full of sun-worshiping tourists but is rather mostly filled with middle-class people of Tijuana out for some family fun.  The beach can be reached by multiple staircases that lead down from the street and a wooden boardwalk provides a walkway to stroll along the sand.  Between the street and the boardwalk are multi-storied buildings, some housing restaurants and bars selling cold beers and fresh seafood, some housing private homes, and some vacant and ramshackle. Along both the street and boardwalk are colorful examples of street art.

At the northernmost point of Playas de Tijuana is where fun and relaxing beach community turns into sad dose of reality.  Here is where you can see the colorful fence that separates Mexico from the United States, which extends 300 feet into the Pacific Ocean.  This area is called Friendship Park / El Parque de la Amistad, a meeting place where families, friends, and loved ones come to meet, separated by a fence.  It was heart wrenching to witness these tearful meetings

GSalinas Vinos de Mexico

10 Things to Do in Tijuana

If you’re having a weekend getaway to Tijuana, enjoy wine, but won’t have a chance to get down to the Valle de Guadalupe, you can taste some of Baja’s great wines at GSalinas Vinos de Mexico.  This little shop carries some of the best wines the Valle de Guadalupe has to offer.  In addition to Mexican wine, the shop also sells mezcal and Baja craft beers.  GSalinas is family owned, having been started by the patriarch of the family 50 years ago, and is both a shop and tasting room.

Caliente Casino

I’m not much for gambling, but if you like hitting the tables or the machines, Caliente Casino is a large casino catering to all of a gambler’s needs.  The casino also holds Greyhound races every night and they are currently building a soccer stadium.  There is also a good restaurant and bar in the casino, Mujeres Divinas Restaurant Bar.  (While this article is about the Tijuana that doesn’t involve tequila, Caliente Casino’s restaurant does serve one of Tijuana’s weirdest shots of tequila.)

El Trompo

10 Things to Do in Tijuana

El Trompo is something to do in Tijuana only if you have little kids. But for the kids this is a fun museum to visit with six interactive rooms that allow kids to both have fun and learn.  Kids can play with bubbles, look at animals, learn about plasma, play learning games, create things in workshops, and do lots of other fun stuff.

Where to Stay in Tijuana

A visit to Tijuana can be either a weekend trip or day trip from San Diego.  It’s always fun to be able to take a two-nation vacation.  If you decide to overnight in Tijuana, be aware that Tijuana is not a city of luxury hotels.  The accommodations in Tijuana are not as luxurious as those we had during our Ensenada weekend getaway or at the historic Rosarito Beach Hotel.   However, one option for a safe, clean, and comfortable Tijuana hotel is Hotel Palacio Azteca.  The hotel is a short nine-minute drive to downtown Tijuana and an 11-minute drive to the San Ysidro border.  Hotel Palacio Azteca has a pool, a restaurant whose head chef was amongst the first graduating class of Tijuana’s Culinary Art School, and a bar. They will also book tours for guests, including whale watching, culinary, and wine tours.

I remember the years, long ago, when it wasn’t unusual for families to cross the border on a whim for shopping and dining in Tijuana.  Happily those days are back and there are plenty of things to do in Tijuana to keep friends, couples, and families entertained for the day or the entire weekend.

Thank you to Descubre Tijuana for hosting our weekend getaway to Tijuana and making this post possible.  As always, all opinions are my own.

Katherine BelarminoKatherine Belarmino lives in San Diego just miles away from the border.  She works full-time but travels as much as possible with her husband Romeo, including weekend trips to Baja.  Katherine is author of Travel the World, a travel blog to help others get the most out of their limited vacation time by sharing the best experiences to have at each destination.  She is also co-author of Passports & Cocktails, a travel/alcohol blog featuring local breweries, wineries, distilleries, and the best places to enjoy a cocktail while traveling. is a comprehensive online source of first-hand travel information for the Baja California Peninsula. We offer Baja travelers expert advice about local restaurantshotelsvacation rentals and activities, as well as guides, maps, complete event calendars and great stories about incredible travel destinations, from Tijuana to Cabo San Lucas. We also provide free personal travel consulting, planning and booking services in Los Cabos, Todos Santos and La Paz, with prices that match or are below best advertised price. For more information, please call toll-free (US/CAN) 855-BAJA-411 or email us at

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