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Los Cabos Stands out at Fitur 2017

Land’s End Region Forges New Alliances with Spanish Travel Industry

The Los Cabos Tourism Board wraps its participation in FITUR, together with the Los Cabos Hotel Association, FITUES and the State Tourism Secretary in one of the largest and most important tourism conferences in the world, which took place from January 18-22 in Madrid, Spain. Among the tourism board’s achievements at the 37th edition of this conference was an agreement with the Spanish Tourism Board to promote travel from Spain to the entire Baja California Sur region with their unique experiences.  

Los Cabos Stands out at Fitur 2017

Photo by Michael Kull.

“We have a mandate from our esteemed hotel partners to generate visitation from every corner of the world,” said Rodrigo Esponda, Managing Director, Los Cabos Tourism. “We have more than 2,500 hotel rooms opening in 2017 and our participation in FITUR is one of the many ways we are ensuring that there is a robust pipeline of visitors to the destination.”

Los Cabos Tourism conducted a total of 32 meetings with a variety of travel companies including El Corte Inglés, Barceló, Logitravel Group and TUI. Meetings with Aeroméxico and Iberia, which offer the most flights from Europe to Mexico, focused on promoting Los Cabos to other European markets and making Spain a hub for tourists to Mexico.

Highlighting the destination’s luxury offerings, meetings were held with Nuba, CATAI and Luxo Travel. Meetings were also held with GTA from the U.K., SilverJet from the Netherlands, and Canadian airlines Sunwing, Transat and WestJet.

The tourism board’s participation at the conference resulted in at least 3 partnerships with the Spanish market to host trade events and welcome two familiarization trips for tour operators and media. is a comprehensive online source of first-hand travel information for the Baja California Peninsula, supported by a full-service tour operator staffed by Baja locals (our “Baja Travel Savants”). We offer Baja travelers expert advice about local restaurants,  hotels  and vacation rentals, as well as guides, maps and articles about events, sports and activities. We provide bilingual customer support, information and sales seven days a week, 365 days a year.  For more information, call toll-free (US/CAN) at 855-BAJA-411 or email us at

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